Business Communication: Meaning – Objectives – Media – Barriers - Importance of Effective Business Communication- Model Communication Methods - Business Letters: Need - Functions - Kinds - Essentials of Effective Business Letters- Layout.
Enquiries- Replies- offers and quotations- Orders and their Execution - Credit and Status Enquiries Meaning - Trade and bank references - Complaints and Adjustments - Collection Letters - How to write effective Collection letters- Sales Letters-Circular Letters.
Banking Correspondence - Introduction - correspondence with customer, Head office - Insurance Correspondence –Life insurance- Fire insurance - Marine insurance –Agency Correspondence.
Company Secretarial Correspondence - Agenda, Minutes and Report Writing- Types- Characteristics of good Report-Report of individuals.
Application for Jobs: Preparation of resume- Interviews- Meaning- types of Interview- Candidates preparing for an interview- guidelines to be observed during an interview- Business Report Presentations. Email Slide or Visual Presentation -Internet-Video conferencing - Group Discussion.
Reference Book:
Modern Commercial Correspondence, R.S.N.Pillai and Bhagavathi.S.Chand Publications, New Delhi, ISBN:10:8121905192/ 13:9788121905190 Business Communication, J.Priyadharshini, Sarulatha Publications, ISBN:139789352675715
Text Book:
Essentials of Business Communication - Rajendra pal, J.S. korahilli, Sultan Chand & Sons, New Delhi, ISBN:81080547294