Definition of Communication – Verbal and Non-verbal Communication – Elements of - Communication – Models of Communication – Barriers to Communication – 7 Cs of Communication

i) Writing for Media Script: Television, Film and Radio Style: Writing for the Ear and Eye, Simplicity, Grammar, Punctuation, Abbreviations, Gender and Accuracy and Research - ii) The Mass Media: Television and the Mass Audience, Radio and the Mass Audience and The Internet Audience

i) Writing News for Media -Writing the Lead: Introduction, The Summary Lead, No-News Leads, The Blind Lead, The Delayed- Identification Lead, Credit lines and Bylines. ii) News: Sources of News, Style, Technique, Accuracy, Format, Radio: Audio, Television: Visuals, Rewriting. Sports: Types of Sports Programs and Organization.

i) Features and Documentaries Writing Techniques: Form, Approach, Process, Technique and The Feature: Application. ii) Documentaries: Types, Points of View and Structure.

i) Advertising Role of Advertising -Kinds of Advertising- Benefits of Advertising- Need for advertising Study of Advertising ii) Media’s Role in Awareness: Electronic Media, Print Media, Traditional Media, Open Houses, Communication Centres and Development of Human Resource.