Concept of Management - Art and Science - Management Vs Administration - Levels of Management - Functions of management - Management as a Profession - Management skills, - Qualities and characteristics of managers - Evolution of Management thought - Early contributions - Taylor and Scientific Management - Fayol's Administrative Management

Concept – Nature – Process - Factors influencing perception - Perceptual distortion - Management and behavioural applications of perception - Attitudes – Source of attitudes - Types of attitudes - Personality - Personality determinants - Personality traits - The Big Five model - Major personality attributes influencing - Theories of personality- Learning: Concept - theories of learning - principles of learning. Stress - Understanding Stress - causes and consequences of stress - Managing stress.

Definition- Importance and scope of Marketing - Elements of marketing – Needs – Wants – Demands – Customer- Consumer - Markets and marketers - Marketing vs. Selling - Consumer markets and Industrial markets - Concept of marketing management - Marketing - Mix, Functions of marketing management - Marketing environment - Factors affecting marketing environment - Marketing information system and Marketing research,

Mix decisions - Product decisions - New product development - Concept and necessity for development - Failure of new products - New product planning and Development process - Product-mix - Branding and Packaging decisions - Product life cycle Pricing decisions - Pricing objectives - Policies methods of setting price - Pricing strategies.

Channels of distribution for consumer/ industrial products - Factors affecting channel distribution - Management of channels: Current trends in wholesaling and retailing - Retail distribution system in India. Promotion - Promotion-mix – Advertising - Sales promotion - Personal selling - Publicity and Public relations- Rural marketing - Electronic marketing - Direct marketing internet - International marketing - Green marketing