Meaning and Importance of Research – Methods of research – Defining research problem – Research process.
Formulation –Sampling and Sampling Design - Sampling Method: Probability Sampling and Non- probability sampling
Primary and Secondary Data – Designing of Questionnaire – Interview – Observation – Pilot Study and Case Study. Measurement and Scaling Techniques. Data Processing: Editing, Coding, Classification and Tabulation.
Types of Hypothesis - Formulation and testing of Hypothesis – t-test, Chi- Square Test and one-way ANOVAs (Simple Problems only).
Techniques of Interpretation – Steps in Report Writing – Layout and Types of Report. Norms for using Index, Tables, Charts, Diagram, Appendix and Bibliography.
Reference Book:
1. Donald R.Cooper, Pamela S. Schindler “Business Research Methods” , Tata Mc Graw Hill Education Private Limited, New Delhi 14th Edition 2011. ISBN-13: 978-0-07- 062019-3 2. Dr. Shraddha M. Bhome, Prof. Nikita Prajapati, Prof. Charanjit Kaur Banga “Business Research Methods”, Himalaya Publishing House, First Edition, 2016, ISBN: 978-93-5202-063-8
Text Book:
Kothari. C.R, “Research Methodology”, New Age International Pvt. Ltd., New Delhi, 2014, ISBN:81-224-1522-9