Definition and importance of Affiliate marketing in current scenario. Changing dimensions of Advertising and business promotion. Business of Monetisation of Business promotion. Understanding the changing demography of users

Media management and Data driven promotion. Identification of Affiliate partners. Channels of Affiliate marketing. Creating an affiliate program. Product attributes idea and target audience

Targeting the online customer - DIY and unboxing videos, paid reviews, blogs, complimentary products, Webinars, Training of usage of products, TV Time, product previews, Email and SMS burst with links, Discount codes on click, free coupon online stores.

Monetisation of Affiliate Marketing – Data metrics, Pay-per-View, pay-per-click. Conversion rate

Affiliate Partner – Identifying the right mix for customer. Creating a sustainable program and managing."