Subject Details
Dept     : COM CA
Sem      : 5
Regul    : 2023
Faculty : N. Premalatha
phone  : NIL
E-mail  : premalatha.n.cca.@drsnsrcas.ac.in
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Syllabus

UNIT
1
INTRODUCTION BUSINESS COMMUNICATION

Business Communication: Meaning – Objectives – Media – Barriers - Importance of Effective Business Communication- Model Communication Methods - Business Letters: Need - Functions - Kinds - Essentials of Effective Business Letters- Layout.

UNIT
2
BUSINESS LETTERS

Enquiries- Replies- offers and quotations- Orders and their Execution - Credit and Status Enquiries Meaning - Trade and bank references - Complaints and Adjustments - Collection Letters - How to write effective Collection letters- Sales Letters-Circular Letters.

UNIT
3
CORRESPONDENCES

Banking Correspondence - Introduction - correspondence with customer, Head office - Insurance Correspondence –Life insurance- Fire insurance - Marine insurance –Agency Correspondence.

UNIT
4
COMPANY SECRETARIALS

Company Secretarial Correspondence - Agenda, Minutes and Report Writing- Types- Characteristics of good Report-Report of individuals.

UNIT
5
APPLICATION FOR JOBS

Application for Jobs: Preparation of resume- Interviews- Meaning- types of Interview- Candidates preparing for an interview- guidelines to be observed during an interview- Business Report Presentations. Email Slide or Visual Presentation -Internet-Video conferencing - Group Discussion.

Reference Book:

Modern Commercial Correspondence, R.S.N.Pillai and Bhagavathi.S.Chand Publications, New Delhi, ISBN:10:8121905192/ 13:9788121905190 2. Business Communication, J.Priyadharshini, Sarulatha Publications, ISBN:139789352675715

Text Book:

Essentials of Business Communication - Rajendra pal, J.S. korahilli, Sultan Chand & Sons, New Delhi, ISBN:81080547294

 

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