Visual merchandising and display- definition of visual merchandising, the concept of store image and its relation to visual merchandising, purpose of visual merchandising.

Line and composition- the major types of line, composition and its relation to visual merchandising.

Light and lighting- the color of light, planning store interior lighting, advantages and disadvantages of fluorescent lighting, suggestion for using light effectively

Displays and its types- one item display, line –of- goods display, related merchandise display, and variety or assortment display, semi-realistic setting, environment setting, fantasy setting, abstract setting.

Materials used for successful display- mannequins, types- realistic, semi- realistic, semi- abstract, abstract and headless mannequins.