Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics. Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.
Supply meaning and determinants - production decisions - production functions - Isoquants, Expansion path - Cobb-Douglas function. Cost concepts - cost - output relationship - Economies and diseconomies of scale – cost functions.
Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing.
Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.
National Income - Business cycle - inflation and deflation - balance of payments - Monetary and Fiscal Policies
Reference Book:
1. Atmanand, Managerial Economics, Excel, 2001. 2. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi. 3. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.
Text Book:
1. Joel Dean - Managerial Economics, Prentice Hall/Pearson. 2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.