Research – Meaning - Objectives - Significance - Types of Research – Characteristics of Good Research – Research Process
Research Problem - Problem identification and selection- Research Design: Meaning -Need and features of good design – Types of Research Design - Framing and testing of Hypothesis: Meaning – Types.
Sampling design - Procedure - Types and Error – Sample Size – Scaling Techniques – Types
Methods of Data Collection - Primary and Secondary Data - Sources: Questionnaire, Interview, Observation, Mail and E-Mail Surveys - Pilot Study and Pre-testing – Internet Sources - Data base - Web sites available for data collection
Report writing – Significance – Layout of Research Report, Mechanics of Writing a Research – Precautions of Writing Research Report – Types of Report – Steps in writing the Report – Evaluation of Report
Reference Book:
1. Marketing Research -G.C. Beri, Tata McGraw-Hill Education Pvt. Ltd., New Delhi, 2013
Text Book:
1. Research Methodology, Kothari. C.R, New Age International Pvt. Ltd., New Delhi, 2014