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Syllabus

UNIT
1
Research

Research – Meaning - Objectives - Significance - Types of Research – Characteristics of Good Research – Research Process

UNIT
2
Research Problem

Research Problem - Problem identification and selection- Research Design: Meaning -Need and features of good design – Types of Research Design - Framing and testing of Hypothesis: Meaning – Types.

UNIT
3
Sampling Design

Sampling design - Procedure - Types and Error – Sample Size – Scaling Techniques – Types

UNIT
4
Methods of data collection

Methods of Data Collection - Primary and Secondary Data - Sources: Questionnaire, Interview, Observation, Mail and E-Mail Surveys - Pilot Study and Pre-testing – Internet Sources - Data base - Web sites available for data collection

UNIT
5
Report writing

Report writing – Significance – Layout of Research Report, Mechanics of Writing a Research – Precautions of Writing Research Report – Types of Report – Steps in writing the Report – Evaluation of Report

Reference Book:

1. Marketing Research -G.C. Beri, Tata McGraw-Hill Education Pvt. Ltd., New Delhi, 2013

Text Book:

1. Research Methodology, Kothari. C.R, New Age International Pvt. Ltd., New Delhi, 2014

 

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