Definition of market and marketing-Importance of marketing –Features and Object of Marketing – Role of Marketing in economic development - Modern Marketing concept- Global Marketing –E-marketing –Tele marketing.

Marketing functions - Exchange Functions - Buying –Selling – Marketing Information and Research: Meaning – Importance – MIS – Marketing Research – Objectives – Procedure – Types – Methods of Data collection – Limitations - Market Segmentation - Marketing Mix : Meaning – Definitions – Elements – Problems – Product: Meaning – Classification - Product Policies – Product planning and development – Product line – Product mix – Product life cycle- New product planning - Price: Meaning – Importance – Pricing – Pricing objectives – Factors affecting pricing decision –Procedure for price determination – Kinds of pricing.

Physical Function : Transportation – Transportation – Physical Distribution: Definition – Importance- Types - Middlemen in Distribution – Agent Middlemen - Functions – Kinds- Merchant Middlemen – Functions – Wholesalers – Characteristics – Retailers – Functions – Types.

Facilitating Function – Promotion : Sales promotion – Definition – Importance – Objectives – Growth – Advantages – Kinds – Limitation – Advertising: Introduction – Evolution – Definition – Features- Objectives – Functions – Importance – Kinds -Advertising Copy – Kinds of Media – Personal Selling : Objectives – Importance – Types of salesman.

Branding: Meaning – Reason for Branding – Conditions favourable to Branding – Functions – Features – Types of Brand – Advantages and Disadvantages - Packaging : Meaning –Growth – Characteristics – Types - Marketing Risk : Causes – Handling the risks – Preventions –Reduction – Shifting - Standardization : Meaning – Elements – Importance – Significance – Benefits - Grading : Meaning – Types of Grading a) Ask the student to find out the locally manufactured products and write the distribution channel for that product. b) Give five products ask the students to draw the distribution Channel for those products c) Give a product asks the students to write PLC of the said product. d) Give a list of products that have failed in the market asks the students to identify the reasons for failure of such products. e) Visit a company/ Firm and Draw a Marketing Department chart. f) Divide the students into small groups. Give them one or two products. Ask them to discuss and find out the following a. Alternative/ competing products that have come up in last 10 years b. How that specific products have under gone change/modifications. g) Organize a talk by a Marketing Manager of a firm and write a report on the talk.