Visual merchandising and display- definition of visual merchandising, the concept of store image and its relation to visual merchandising, purpose of visual merchandising.
Line and composition- the major types of line, composition and its relation to visual merchandising .
Light and lighting- the color of light, planning store interior lighting, advantages and disadvantages of fluorescent lighting, suggestion for using light effectively
Displays and its types- one item display, line –of- goods display, related merchandise display, and variety or assortment display, semi-realistic setting, environment setting, fantasy setting, abstract setting.
Materials used for successful display- mannequins, types- realistic, semi- realistic, semi- abstract, abstract and headless mannequins.
Reference Book:
2. Carriers in fashion and textiles –Helen Goworek 2. Carriers in fashion and textiles –Helen Goworek 2. Carriers in fashion and textiles –Helen Goworek
Text Book:
Visual merchandising and display- Martin M.Pegler