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Syllabus

UNIT
1
Introduction to Managerial Economics

Managerial Economics - meaning, nature and scope - Managerial Economics and business decision making - Role of Managerial Economist - Fundamental concepts of Managerial Economics- Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

UNIT
2
Supply and cost functions

Supply meaning and determinants - production decisions - production functions - Isoquants,

UNIT
3
Market structure

Market structure - characteristics - Pricing and output decisions - methods of pricing - differential pricing - Government intervention and pricing

UNIT
4
Profit planning and investment analysis

Profit - Meaning and nature - Profit policies - Profit planning and forecasting - Cost volume profit analysis - Investment analysis.

UNIT
5
National Income

National Income - Business cycle - inflation and deflation - balance of payments – Monetary and Fiscal Policies

Reference Book:

1. Managerial economics, Dr.S.Sankaran, Margham publications, 2015 2. Managerial economics, G.S. Gupta, Tata McGraw Hill, 2012 3. Economic Environment of Business - S. K. Misra, V. K. Puri, , Himalaya Publishing House, New Delhi.2011 4. Macroeconomics- Thomas F. Dernburg, Mc Graw-Hill Book Co.2007

Text Book:

1. Managerial Economics- R. L. Varshney, K. L. Maheshwari, Sultan Chand & Sons, New Delhi, 2010

 

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