Management : science, theory and practice - the evolution of management thought and the patterns of management analysis : Elton Mayo, Henry Fayol, F.W.Taylor, Amritya Sen, C.K.Prahald, M.Porter- management and society : the external environment, social responsibility and ethics - global and comparative management - the basis of global management.

Functions of Management: Nature and purpose of planning-types of plans. Nature of organizing – staffing- Co-ordination functions in organization - human factors and motivation - leadership - System and process of controlling - control techniques.

New dimensions in management- core values of business- management complexities- impact of global issues on management.

Communication basics – Business Communication – components – Types – formal communication network – Work team communication – variables – goal – conflict resolution – non – verbal communication – Cross cultural communication – Business meetings – Business Etiquette. Understanding Corporate Communication – Employee Communication – Managing Government Relations – Writing for Media and Media Relations-Corporate Communication in Brand Promotion – Financial Communication – Crises Communication.

Report writing: Characterizing & business reports – Types and forms & reports –Business Presentation: Written and oral presentation – work – team presentation – Delivering the business presentation -visual aids – career planning – preparing Resume – job applications – preparation for a job interview – follow-up.