Conceptual foundations of events; Major characteristics; Five C’s of event management Conceptualization, Costing, Canvassing, Customization, Carrying out; Advantages of events- to the Organizer, Event Planner, Participants, Economy and Society; Broad classification of Events.

Introduction to MICE: Evolution of MICE industry; Components of MICE; Economic and social significance of MICE. Introduction to professional meeting planning- definition, types and roles; associate, corporate & independent meeting planners; TA’s and TO’s as meeting planner; Convention visitor Bureaus – functions, structure and funding sources.

concept and types; Conference venues- facilities, check-in and check-out procedures, requirements; conference room lay-outs; Convention manager; inter-related venues; project planning and development. Introduction to conference facilities in India.Role and functions of ICPB and ICCA.

TRADE SHOWS AND EXHIBITIONS/EXPOSITIONS: types of shows, benefits of exhibitions, participant decision-making process. Contract negotiations– principles; negotiation with hotels, airlines and ground handlers.

Incentive tour- characteristics, its organizing and special requirements.Latest meeting technologies - Video conferencing and Information Communication Technology (ICT).Factors including ICT affecting future of events business.Human resource requirements.