Meaning and Definition – Nature and Scope –- importance and significance of the study of Economics - Economics - Art or Science - Economic Theory –Divisions – Social responsibility of a Business Firm - Goals of a firm.

Demand Analysis – Meaning, Determinants of Demand – Law of Demand, Elasticity of Demand – Price, Income and Cross Demand – Demand Estimation and Demand Forecasting – Demand Distinctions – Supply Analysis - Concept of Supply: Supply Schedule & Supply Curve; Market Supply Curve; Law of Supply

Markets – Forms of Market – Characteristics - Pricing Methods – Objects of pricing policies – Pricing under Perfect competition, Monopoly, Monopolistic competition and Oligopoly.

Business Finance: Introduction – Meaning – Concepts - Scope – Function of Finance - Traditional and Modern Concepts – Contents of Modern Finance Functions.

Sources and Forms of Finance: Equity Shares, Preference Shares, Bonds, Debentures and Fixed Deposits –Features –Advantages and Disadvantages-Lease Financing: Meaning –Features –Forms –Merits and Demerits