Introduction-concept of Strategy –Need –Dimensions -Strategic Planning -Process-Benefits –McKinsey’s 7S Model –Strategic vision –Corporate Mission –Objectives –Goals – Social Responsibility –Business ethics –Linking Strategies with ethics –Social audit.

Environmental analysis –Need –Scanning –Approaches – Forecasting – Techniques.Internal Analysis –Need –SWOT analysis –Value Chain –Functional Analysis – Gridapproach –Criteria for evaluating internal capabilities

Strategic Decision framework –Developing alternatives –Strategy Options – Diversification strategies –Retrenchment Strategy –Factors influencing strategy –generic strategy –culturalcontext of strategy –comparing alternatives –BCG Model.

Implementation –Role of top management –Process –Matching Structure of strategy – Resource allocation –Planning and Controlling system. Evaluation –Criteria –Quantitative and Qualitative factors –Feedback and Information –Industry attractiveness –Application of 9 Cell Matrix.

Core Competencies –Building core competencies –Building Strategic Supportive Corporate Culture Strategic advantage –Managing Strategic Change –Strategic Change Process –Diagnosing change need.