Business Communication : Meaning – Importance of Effective Business Communication- Modern Communication Methods – Business Letters : Need – Functions - Kinds – Essentials of Effective Business Letters - Layout.
Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments – Types of Collection Letters – Sales Letters – Circular Letters.
Banking Correspondence - Insurance Correspondence - Agency Correspondence.
Secretarial practice: Meeting and its kind - Agenda, Minutes and Report Writing
Letter to the editor of a news paper Application for appointment - Interview letter-Public Speech - Characteristics of a good speech– Business Report Presentations
Reference Book:
1.Veera Karoli -“Business Communications,Thakur Publishers,Chennai,1st Edition,2011 2.M.C,Ramesh. C.C. Pattanshetti, Business Commuication, R.Chand, Edition-20,1999 3.Lesikar, Business Commuication, Tata Mc Graw, Edition-8, 2001 4.Varinder Kumar, Business Commuication, Kalyani publication, Edition-7,2014 5. Raghunathan and B. Santhanam, Business Commuication, Margham publication
Text Book:
Rajendra Pal Korahill, “Essentials of Business Communication”, Sultan Chand & Sons, New Delhi, Edition-26, 2011
