Definition – Meaning – Process of communications. Functions and Theories of Mass Media Types of Communication Emerging trends and development in information and communication Technologies.
Role of the Press. Making of News Paper – Editing, Reporting, Headlines, Features, Interviews Ethics and Principles of Journalism. Press Council and Press Regulations in India.
Television Production and Formats of TV Programs. Radio – Formats and genres. The Role of Editors Press and Public Opinion.
The growth and development of Television in India The Positive impact and Negative impact of media on the people. Radio genres, Ownership, Control and Broadcasting, Policy Impact of TV and Radio on society.
Types of Advertising and Advertising Media Techniques in effective advertisements. Advertising and Marketing. Principles of Advertising
Reference Book:
1. Pearce, K.J. (2009). Media and Mass Communication Theories. In Encyclopedia of Communication Theory .SAGE Publications. 2. Hartley, J.: "Mass communication", in O'Sullivan; Fiske (eds): Key Concepts in Communication and Cultural Studies (Routledge, 1997). 3. Mackay, H.; O'Sullivan T.: The Media Reader: Continuity and Transformation (Sage, 1999). 4. McQuail, D.: McQuail's Mass Communication Theory (fifth edition) (Sage, 2005). Thompson, John B.: The Media and Modernity (Polity, 1995). 5. Griffin, E. (2009). A first look at communication theory. McGraw Hill: New York, 6. Babbie, E. (2007). The practice of social research. Thomas Higher Education: Belmont, California
Text Book:
1. Kumar, Keval J. Mass Communication India, Mumbai, Jaico Publishing House,2000
