Advertising definition, objectives. Types of Advertising Newspaper, Magazines, Journals. Outdoor Ads,Theatre Ads.Radio, TV Advertisement. Product placement.
Ad Agencies Its Types and functions. Ethics in Advertisement. Advertisement Budget.
Element of Advertisement -Copy Writing. Advertisement lay out, Proof reading, Typography, Lithography. Use of Symbols, Slogans Caption Catch Phrase
Salesmanship - Importance of Salesman, Steps in selling. Direct Marketing.Different Salesman - retailer, wholesaler etc. Negotiation
Knowledge, Skills and Qualities required in salesmanship. Training and supervising the salesman. Motivating the salesman - perks, commission,incentives,remuneration,awards and rewards
Reference Book:
Dawar S.R : Salesmanship and Advertisement Cummins. J : Sales Promotion Birth and Boyd : New patterns in Sales Management Debbie Gillialand : Marketing
Text Book:
1. Philip Kotler - "Marketing Management "- 12TH EDITION, 2005 by Prentice Hall. 2.S.L.Gupta, V.V.Ratra- Advertising and Sales Promotion Management
