Strategic Management: The Nature and Value of Strategic Management- Dimensions – Benefits – Risks – Strategic planning and Strategic Management. Strategic Management process – Components of Strategic Management Model – Strategic Indent: Vision, Mission and Objectives

Environmental Analysis: Components of External Environment and Internal Environment – Environmental Scanning: SWOT Analysis Value Chain Analysis – Forecasting Techniques – Organizational Responses to the environment - Global Environment.

Strategy Formulation: Corporate Level Strategy – The Balanced Score Card - Formulating Long Term Objectives - Strategy alternatives: Grand Strategy - Growth strategy – Diversification strategy – Stability Strategy – Retrenchment Strategy – Combination Strategies – Global Strategy – Business Level Strategy : Porter’s Competitive Strategies.

Strategy Implementation: Introduction – McKinsey’s 7-S Framework – Issues – Resources Allocation – Functional Structure – Divisionalisation – Strategic Business Unit – Project Organization – Matrix Organization Structure – Factors Influencing Structure – Structure and Strategy Implementation.

Strategic Leadership and Control – Introduction – Functions – Traits – Strategic Leadership and Competitive advantage Strategic Evaluation and Control – Importance – Barriers – Evaluation criteria. Strategic Control: Introduction – Types of strategic control – The Control Process – Characteristics of an Effective control system. Strategy and Technology Management – Designing a Technology Strategy – The Technology Life Cycle – Technology Forecasting Techniques.