Business Communication : Meaning – Importance of Effective Business Communication- Objectives - Media – Types – Barriers – Principles – Modern Communication Methods – Business Letters : Need – Functions – Kinds – Essentials of Effective Business Letters – Layout – Planning the letter.
Trade Enquiries – Orders and their Execution – Credit and Status Enquiries – Complaints and Adjustments – Collection Letters – Sales Letters – Circular Letters.
Bank Correspondence – Insurance Correspondence – Import – Export Correspondence – Agency Correspondence.
Correspondence of Company Secretary – Agenda – Minutes – Report Writing
Application Letters – Preparation of Resume – Interview: Meaning – Objectives and Techniques of various types of Interviews – Public Speech – Characteristics of a good speech – Business Report Presentations.
Reference Book:
1. Business Communication, Ramesh, MS, & C. C Pattanshetti, R. Chand & Co, New Delhi,2015. 2. Effective Business Communication Concept, Rodriquez M V, Vikas Publishing Company, 2014.
Text Book:
1. Essentials of Business Communication, Rajendra Pal Korahill, Sultan Chand & Sons,New Delhi, 2014.