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Syllabus

UNIT
1
Introduction to communication

Business Communication : Meaning – Importance of Effective Business Communication- Objectives - Media – Types – Barriers – Principles – Modern Communication Methods – Business Letters : Need – Functions – Kinds – Essentials of Effective Business Letters – Layout – Planning the letter.

UNIT
2
Written communication – 1

Trade Enquiries – Orders and their Execution – Credit and Status Enquiries – Complaints and Adjustments – Collection Letters – Sales Letters – Circular Letters.

UNIT
3
Written communication – 2

Bank Correspondence – Insurance Correspondence – Import – Export Correspondence – Agency Correspondence.

UNIT
4
Written communication – 3

Correspondence of Company Secretary – Agenda – Minutes – Report Writing

UNIT
5
Interview and public Speech

Application Letters – Preparation of Resume – Interview: Meaning – Objectives and Techniques of various types of Interviews – Public Speech – Characteristics of a good speech – Business Report Presentations.

Reference Book:

1. Business Communication, Ramesh, MS, & C. C Pattanshetti, R. Chand & Co, New Delhi,2015. 2. Effective Business Communication Concept, Rodriquez M V, Vikas Publishing Company, 2014.

Text Book:

1. Essentials of Business Communication, Rajendra Pal Korahill, Sultan Chand & Sons,New Delhi, 2014.

 

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