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Syllabus

UNIT
1
Introduction to Managerial Economics

Nature and Scope of Managerial Economics in relation with other disciplines – Role and Responsibilities of Managerial Economist – Goals of Corporate Enterprises: Maximization of profit - Value of enterprise.

UNIT
2
Demand analysis

Demand analysis - Demand determinants – Demand distinctions – Elasticity of demand – Types, Supply meaning & determinants - Demand Forecasting

UNIT
3
Cost and production analysis

Cost and Production analysis - Cost Concepts – Cost and Output Relationship - Cost Control – Short Run and Long Run - Cost functions - Production functions Cobb Douglas function – Break-even analysis - Economies Scale of Production.

UNIT
4
Market Structure and Pricing Policy

Pricing and Output decisions in different market situations – Monopoly and Duopoly Competition - Perfect and Imperfect - Pricing policies.

UNIT
5
National Income

National Income - Savings, Consumption. Investment - Business cycle - Inflation & Deflation - Balance of payment - Their implications in managerial decision.

Reference Book:

1. Managerial Economics, G.S.Gupta, Tata McGraw Hill Co. Pvt. Ltd, New Delhi, 2012. 2. Managerial Economics, Varshney and Maheswari, Sultan & Sons, New Delhi, 2010.

Text Book:

1. Managerial Economics, Dr. S. Sankaran, Margham publications, New Delhi, 2015.

 

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