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Syllabus

UNIT
1
Market selection and market entry strategies

Market Selection Process – Determinants of Market Selection – Evaluation Matrix – Market Profile – Market Segment Selection. Exporting - Licensing and Franchising – Contract Manufacturing - Management Contracting – Turnkey Projects – Fully Owned Manufacturing Facilities – Assembly Operations – Joint Ventures – Third Country Location – Merger and Acquisitions – Strategic Alliance – Counter trade.

UNIT
2
International economic organisations

International Monetary Fund – Financing Facilities and Policies – World Bank: An Evaluation of IMF – World Bank – International financial corporation – Asian Development Bank – UNCTAD – UNIDO.

UNIT
3
International investment and finance

Types of Foreign Private Investment – Theories of International Investment – Significance of Foreign Investment – Trade and Investment – Factors affecting International Investment – Limitations and Dangers of Foreign Capital – Growth of FDI – Portfolio Investments – Foreign Investment in India – International Trade Financing – Institutional Finance for Export – EXIM Bank – Forfeiting – Export Credit Risk Management.

UNIT
4
Multinational corporations

Definition and Meaning – Transnationality Index and Network Spread Index – Organizational Models – Dominance of MNCs – MNCs and International Trade – Merits of MNCs – Demerits of MNCs – Perspective – Code of Conduct – Multinationals in India – Transfer pricing.

UNIT
5
Globalization

Definitional Dimensions – Globalization of World Economy – Comparison between Old and New Globalization – Globalization of Business – Essential Conditions for Globalization – Advantages of Globalization – Implications and Impact – Policy Options.

Reference Book:

1. International Business, Aswathappa, Tata McGraw Hill Publications, New Delhi 2012. 2. International Business, Bennett, Dorling Kindersley (India) Pvt.Ltd, New Delhi, 2012.

Text Book:

1. International Business: Text and Cases, Francis Cherunilam, PHI Learning Private Limited , New Delhi, 2013

 

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