Business research - Meaning

Business research - Meaning

Research Design: Types of research Design- Secondary and Primary data: Sources of Primary data and Secondary data – Questionnaire Designing – Interview Schedule - Questionnaire – Observation, Interview and Mailed Questionnaire – Scaling Techniques and Attitude Measurement.

Sampling – Methods and techniques – Sample Size – Sampling Error – Sampling Frame: Probability and Non- Probability Sampling methods - Fieldwork and Data collection - Tools of Data collection – Pilot study and Final collection of data – Statistical Tools: Descriptive Statistics, Simple percentage Analysis, Chi-Square, Correlation Analysis and t-test.