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Lecture Notes
UNIT 1:
THE FIELD OF ADVERTISING MANAGEMENT
UNIT 2:
ADVERTISING PLANNING & DECISION MAKING
UNIT 3:
MESSAGE STRATEGY
UNIT 4:
EVENTS, SPONSORSHIPS, POP & ADVERTISING
UNIT 5:
REGULATION OF ADVERTISING
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19
Dec
THE FIELD OF ADVERTISING MANAGEMENT
19
Dec
ADVERTISING PLANNING & DECISION MAKING
19
Dec
MESSAGE STRATEGY
19
Dec
EVENTS, SPONSORSHIPS, POP & ADVERTISING
19
Dec
REGULATION OF ADVERTISING
X
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