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Lecture Notes
UNIT 1:
Advertising agency
UNIT 2:
IMC, Advertising objectives, STP marketing
UNIT 3:
Advertising message, copy testing ,media
UNIT 4:
SALES PROMOTION, DIRECT MARKETING, PUBLICITY AND PR
UNIT 5:
REGULATIONS IN ADVERTISEMENTS
Announcements
Recent Files
25
Mar
SALES PROMOTION, DIRECT MARKETING, PUBLICITY AND PR
25
Mar
REGULATIONS IN ADVERTISEMENTS
02
Feb
Advertising agency
02
Feb
IMC, Advertising objectives, STP marketing
02
Feb
Advertising message, copy testing ,media
X
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