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Lecture Notes
UNIT 1:
Students Introduction , Definition of market and marketing
Global Marketing
UNIT 2:
Marketing functions
Price: Meaning – Importance – Pricing – Pricing objectives
UNIT 3:
Physical Function
UNIT 4:
Sales promotion
UNIT 5:
Branding: Meaning – Reason for Branding
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Recent Files
19
Aug
Students Introduction , Definition of market and marketing
19
Aug
Global Marketing
19
Aug
Marketing functions
19
Aug
Price: Meaning – Importance – Pricing – Pricing objectives
19
Aug
Physical Function
19
Aug
Sales promotion
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