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Lecture Notes
UNIT 1:
Classification of retailing units
UNIT 2:
Depth and Width of Assortment
UNIT 3:
SCM in Retail Management-Concept & Need
UNIT 4:
Introduction to services marketing
UNIT 5:
Communication for services-objectives, Developing the promotional mix
Announcements
Recent Files
26
Aug
SCM in Retail Management-Concept & Need
23
Oct
Introduction to services marketing
23
Oct
Communication for services-objectives, Developing the promotional mix
12
Aug
Depth and Width of Assortment
03
Aug
Classification of retailing units
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