Definition of market and Marketing-Importance of marketing –Features and Object of Marketing – Role of Marketing in economic development - Modern Marketing concept- Global Marketing –E-marketing –Tele marketing.
UNIT 2:
Marketing functions - Exchange Functions - Buying –Selling – Marketing Information and Research: Meaning – Importance – MIS – Marketing Research – Objectives – Procedure – Types – Methods of Data collection – Limitations - Market Segmentation - Marketing Mix : Meaning – Definitions – Elements – Problems – Product: Meaning – Classification - Product Policies – Product planning and development – Product line – Product mix – Product life cycle- New product planning - Price: Meaning – Importance – Pricing – Pricing objectives – Factors affecting pricing decision –Procedure for price determination – Kinds of pricing.
UNIT 3:
Marketing functions - Exchange Functions - Buying –Selling – Marketing Information and Research: Meaning – Importance – MIS – Marketing Research – Objectives – Procedure – Types – Methods of Data collection – Limitations - Market Segmentation - Marketing Mix : Meaning – Definitions – Elements – Problems – Product: Meaning – Classification - Product Policies – Product planning and development – Product line – Product mix – Product life cycle- New product planning - Price: Meaning – Importance – Pricing – Pricing objectives – Factors affecting pricing decision –Procedure for price determination – Kinds of pricing.