Meaning – Scope and Significance – Utility of Business Research – Qualities of good researcher Research process – Identification, Selection and formulation of research problems

Methods and techniques – Sample size – Sampling error – Field work and data collection. Tools of data collection – Interview schedule Observation, interview and mailed questionnaire – Pilot study and final collection of data

Processing and analysis of data – Editing and coding – Transcription and Tabulation Types and contents and style of reports Interpretations and report writing –

Auto correlation – Regression models – OLS ordinary least square methods – Multiple regression

t’ Test - large sample and ‘f’ Test, test of significance for attributes, analysis of variants – Business forecasting – Exponential smoothing