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Lecture Notes
UNIT 1:
Strategic planning process
UNIT 2:
General environment scanning, competitive & environment analysis
UNIT 3:
Generic strategies - Grand strategies
UNIT 4:
experience curve - BCG approach
UNIT 5:
7S model
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29
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Strategic planning process
29
Jul
General environment scanning, competitive & environment analysis
23
Oct
experience curve - BCG approach
23
Oct
7S model
12
Aug
Generic strategies - Grand strategies
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