UNIT-I INTRODUCTION 12
Definition of Economics, Nature and Scope of Managerial Economics, Micro and Macro Economics, Role and Responsibilities of Managerial Economist.
UNIT-II DEMAND & SUPPLY ANALYSIS 12
Meaning of Demand, Law of Demand, Types of Demand, Determinants of Demand, Elasticity of Demand. Supply, Law of Supply, Determinants of Supply.
UNIT-III PRODUCTION ANALYSIS 12
Production and Cost Analysis, Factors of Production, Production Function, Concept, Types of Production function - Law of Variable Proportion.
PRODUCT PRICING
Pricing Methods and Strategies, Objectives, Factors, General Consideration of Pricing, Dual Pricing, Price Discrimination.
MARKET AND COMPETETION
Market Structure, Perfect Competition, Monopoly, Monopolist Competition, Duopoly Oligopoly, Theory of Profit Maximization, Game Theory.
Reference Book:
REFERENCES
1 Mcconnell, Brue, Flynn, ‘Micro Economics’, 20th Edition, Mcgraw Hill Education, 2017. (Unit I, II, III, IV & V)
2 DevigaVengedasalam&KarunagaranMadhavan, ‘Principles of Economics’, 3rd Edition, Oxford, 2014.(Unit I, II, III, IV & V)
3 Geethika&PiyaliGhosh, ‘Managerial Economics’, 3nd Edition, McGraw Hill Education 2017.(Unit I, II, III, IV & V)
4 Samuelson andNordhaus, ‘Economics’, Tata McGraw-Hill Publishing Company, 2011.(Unit I & II)
5 H.L.Ahuja, ‘Managerial Economics: Analysis of Managerial Decision Making’, 8th Edition, S.Chand Publishing, 2017.(Unit III & IV)
Text Book:
TEXT BOOKS
1 William A. McEachern&SimritKaur, ‘Micro ECON: A South Asian Perspective with CourseMate’, 1st Edition, CengageLearnings, 2016. (Unit I, II, III, IV & V)
2 YogeshMaheswari, ‘Managerial Economics’, 3rd Edition, PHI Learning, New Delhi, 2013.(Unit I, II, III, IV & V)
