Lecture Notes || SNS Courseware

Lecture Notes

UNIT 1:

International Business –Definition – Internationalizing business-Advantages

country attractiveness –

factors causing globalization of business-

international business environment

Protection Vs liberalization of global business environment.

Political, economic and cultural environment –

factors causing globalization of business-

UNIT 2:

the role of GATT/WTO

global trade and investment –

Regional trade block

Promotion of global business

theories of international trade

UNIT 3:

Strategic compulsions

organizational structures

Global portfolio management-

global entry strategy

different forms of international business – advantages -

controlling of international business – approaches to control –

performance evaluation system.

UNIT 4:

Challenges in product development , pricing,

Investment decisions – economic- Political risk

production and channel management

global supply chain issues – Quality considerations-

scale of operations- cost of production

sources of fund- exchange –rate risk and management

selection of expatriate managers

Globalization of markets, marketing strategy

Lecture Notes