Introduction to Economics - Economics Vs. Business Economics - Micro Distribution - Macro Distribution - Scope of Economics - Micro Vs. Macro Economics - Utility, Wealth and Production - Economics and Business Environment
Demand - Meaning - Determinants - Law of Demand - Elasticity of Demand - Demand Forecasting - Supply - Meaning - Determinants - Law of Supply - Elasticity of Supply - Equilibrium - Theory of Consumer Behavior
Means of Production - Theory of Production - Factors of Production - Law of Variable Proportion - Law of Returns to Scale - Cost of Production - Concepts - Types of Costs - Short-run and long-run Costs - Average Costs, Marginal Costs, Fixed Cost, Variable Cost - Total Cost
Evolution - GDP - GNP - NNP - Per Capita Income - Consumer Income - Savings Vs. Investment - Aggregate Demand - Inflation Vs. Deflation - Economic Cycles - Pricing of Products - Forms of Markets - Price Discrimination
Open Economies - Trade Policies of Government and Intervention - International Relations - Balance of Payments - Regulations and Dumping - Foreign Trade - Variables affecting Foreign Trade - Globalization of Economic Systems
Reference Book:
W.Bruce Allen and Keith Weigelt, ‘Managerial Economics: Theory, Applications and Cases’, W. W. Norton. 2 Lila J Truett and Dale B Truett ‘Managerial Economics: ‘Analysis, Problems and Cases’, Wiley.
Text Book:
Michael Baye and Jeff Prince, ‘Managerial Economics & Business Strategy’, 10th Edition, Mcgraw Hill Higher Education, 2022. 2 Paul G Keat, Philip K.Y.Young, Sreejata Banerjee, ‘Managerial Economics: Economic Tool for Today’s Decision Makers’, 6th Edition, Pearson Education.
