Dear Students the Lecture Notes has been uploaded for the following topics:Evolution of Marketing, Evolution of Marketing
Dear Students the Lecture Notes has been uploaded for the following topics:Core concepts
Dear Students the Lecture Notes has been uploaded for the following topics:Market Positioning
Dear Students the Lecture Notes has been uploaded for the following topics:Product planning and development
Dear Students the Lecture Notes has been uploaded for the following topics:Influencing factors on Consumer Behavior
Dear Students the Lecture Notes has been uploaded for the following topics:Target Market Selection, Customer Value, Satisfaction & Loyalty, Buyer behavior
Dear Students the Lecture Notes has been uploaded for the following topics:Definition of Marketing, Scope of Marketing
Dear Students the Lecture Notes has been uploaded for the following topics:Product Mix, Product Life Cycle, Factors affecting pricing decisions, Product Mix, Methods of Pricing, Brand Equity, The Role of Marketing Channels: Channel Functions & Flows, Channel Levels, Channel Options: Introduction to Wholesaling, Channel Options: Retailing, Channel Options: Franchising, Channel Options: Direct Marketing, Communication Mix Elements: Introduction to Advertising, Communication Mix Elements: Sales Promotion, Communication Mix Elements: Personal Selling, Communication Mix Elements: Public Relations, Communication Mix Elements: Direct Selling
Dear Students the Lecture Notes has been uploaded for the following topics:Product Management: Features - Classification - Levels
Dear Students the Lecture Notes has been uploaded for the following topics:Marketing Environment, Marketing interface with other functional areas, Marketing Plan
Dear Students the Lecture Notes has been uploaded for the following topics:Marketing Mix elements, Segmenting the market
