Subject Details
Dept     : B.Ed
Sem      : 2
Regul    : 2016-2017
Faculty : Mrs .G.Priyadharshini
phone  : NIL
E-mail  : drsnsce.principal@gmail.com
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Syllabus

UNIT
1
INTRODUCTION

Meaning of barter system - definition of commerce business-industry- trade-hindrances of trade-branches of commerce

UNIT
2
WAREHOUSING

Need of warehousing - meaning of warehouse and warehousing - functions of warehousing - kinds of warehousing - private - public - co-operative - bonded - advantages - warehousing documents - warehouse warrant - dock warrant - dock receipt - delivery order - warehouse keepers receipt -warehousing in India and in Tamil Nadu.

UNIT
3
BANKING

Need for banking - meaning of bank - kinds of banks - commercial banks -central bank - functions of commercial banks - co-operative banks - indigenous bankers -Reserve Bank of India - functions - internet banking and EFT ( electronic funds transfer ) cheque - definition - features - MICR cheques - crossing - kinds - endorsement - meaning - kinds of endorsement - dishonour of cheque - reasons - ATM card - credit card.

UNIT
4
INSURANCE

Necessity of insurance - meaning of insurance - insurance - asssurance difference - principles of insurance - forms of insurance - life insurance -kinds of life policies - surrender value and nomination - fire insurance - marine insurance - burglary insurance - mediclaim policy - privatisation of insurance - meaning - need and benefits

UNIT
5
ADVERTISING

Meaning of advertising - objectives of advertising - merits and demerits - media of advertising - press, indoor advertising , news paper, magazines, journals, radio & T.V- outdoor advertising - film, window display - web advertising or internet advertising

Reference Book:

1.Indian Financial System & Commerical Banking P.N.Varshney

Text Book:

1.Modern Marketing Principles and Practice-R.S.N.PILLAI, Bagavathi.

 

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