Search Engines: Introduction to Search Engines - History of search engines - Major search engines of today - How do search engines work - Detailed process of Search Engines.

Google Algorithms - Florida - Austin - Brandy - No follow attribute - Personalized search - Universal search update - Vince - Caffeine - Panda - Penguin

Technical SEO Techniques: HTTP vs. HTTPS - WWW & Non-WWW - Setting up your Preferred Version - Optimized & unique URLs Site structure - Mobile friendly website - Link Internally - 301 Redirects - When you need 301 redirect (9 reasons)- 404 Page - Improve website speed - Social media links

Keyword Research - Generic Keywords - Specific and Intent Keywords - Head or Main Keywords - Body keywords - Local keywords - Company based keywords - Product or service-based keywords - Branded keywords - Informational keywords - Transactional keywords - Navigational keywords.

SEO Analytics, Monitoring & Reporting: How to monitor SEO progress - with Key Features of GSC:Overview Performance - URL Inspection - Coverage - Sitemaps - Speed - Mobile Usability – BackLinks - Referring Domains - Security & Manual Actions - How to do SEO Reporting.