The Fundamentals of Economics - Utility, Wealth, Production - Theory of Demand (meaning, determinants of demand, law of demand, elasticity of demand- price, income and cross elasticity) and Supply (meaning, determinants, law of supply and elasticity of supply) - Equilibrium
Production Function – Meaning and Definition -Elasticity of Substitution and Production – Type of cost of Production – Long run and Short run cost – Theory of Production (meaning, factors, laws of production- law of variable proportion, laws of returns to scale)
Markets – Forms of Market – Characteristics - Pricing Methods – Objects of pricing policies – Practices – Government intervention in Market. Price Theory – Perfect Competition, Monopoly, and Monopolistic competition, Monopsony, Duopoly, Duopsony and Oligopoly
Definition of Money, Types, Features and Functions - Definition, functions, utility, principles of Banking - Commercial Banks, Central Bank - Measures of credit control and Money Market
Introduction, planning, organizing, staffing, leading, control, communication, co-ordination - Concept of Power, Authority, Delegation of Authority, Responsibility, Accountability - Leadership & Motivation – Concept & Theories - Decision-making - types of decisions, decision-making process.
Reference Book:
1.Managerial Economics - R.L.Varshney and K.L.Maheshwari---- -.ISBN-10 : 8120327314; ISBN-13 : 978-8120327313 2.Managerial Economics AlakGosh and Biswanath Gosh---- ---Kalyani Publications. ISBN, : 9780706998962. 3.Managerial Economics, D.Gopalakrishna - Himalaya Publishing House,4threvised edition, reprint 2003 ISBN-10 : 9350515377; ISBN-13 : 978-9350515372
Text Book:
1.Managerial Economics----Margham Publications, Dr. S.Sankaran---- ISBN-10 : 9381430608; ISBN-13 : 978-9381430606