Electronic Commerce Framework – Electronic Commerce and Media Convergence – Anatomy of E- Commerce Applications – Electronic Commerce Computer Applications.

Commercialization of Internet Users – Commercialization of Internet Service Providers – National Independent ISPs – Regional Level ISPs – Local –Level ISPs – Service providers Abroad – Service Provider Connectivity – Internet Connectivity options – Five step process of ISP.

Consumer oriented Applications – Mercantile Process Models – Mercantile Models from customer perspective - Mercantile Models from merchant perspective - Steps taken by customers in product / service purchasing – Order management cycle in e-Commerce

Introduction –Types of Electronic Payment Systems – Digital token based Electronic Payment Systems – Smart Cards – Credit card – Risk and Electronic Payment Systems – Designing Electronic Payment Systems

Nature of Marketing in Electronic Commerce environment – New age of information based marketing - Advertising on the internet – On-line Marketing process - Market Research.