A brief insight to Design Thinking and Innovation- People Centered Design & Evoking the ‘Right Problem’- Purpose of Design Thinking- Design Thinking Framework
Design Thinking Process – Empathy – Uncovering and Investigating Community Concerns - Define : Examine and Reflect on the problem - Reconsider and arrive at the right problem to solve - Research with the users and Context - Question Framing and Conducting Research - User Stories and Design Strategy
Generating Ideas-Identifying top three ideas-Bundling the Ideas and create an concepts- Stories and Scenarios to that concepts-Rapid Prototyping
Importance of Testing with People-Testing our Design with People-Conducting the usability Test-Record Results, Enhance, Retest and Redefine Results-Creating a Pitch for our design
Business vs Start-up-Briefing the Problem-Problem Validation and User Discovery- Challenge Brief-Problem Innovation Score-Strategy for arriving new business plan
Reference Book:
Idris Mootee, Design Thinking for Strategic Innovation - What They Can't Teach You at Business or Design School, 1 st Edition, 2017, Wiley (Unit V) Yves Pigneur, Greg Bernarda, Alan Smith, Trish Papadakos Alex Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want, 2015, Wiley (Unit V)
Text Book:
Robert A Curedale, Design Thinking Process & Methods 4 th Edition, Design Community College Inc., 2017. (Unit I, II, III & IV) 2. Andrew Pressman, Design Thinking: A Guide to Creative Problem Solving for Everyone, 1 st Edition, Routledge. (Unit I, II, III & IV) 3. Brown, Tim, and Barry Katz. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009, Harper Business. (Unit I, II, III & IV)
