Meaning and Definition – Nature and Scope – importance and significance of the study of Economics – Economics - art or Science - Economic Theory –Divisions – Social responsibility of a Business Firm - Goals of a firm

Demand Analysis – Meaning, Determinants of Demand – Law of Demand, Elasticity of Demand – Price, Income and Cross Demand – Demand Estimation and Demand Forecasting – Demand Distinctions Supply Analysis – Concept of Supply: Supply Schedule & Supply Curve; Market Supply Curve; Law of Supply

Markets – Forms of Market – Characteristics – Pricing Methods – Objects of pricing policies – Price under Perfect Competition, Monopoly, Monopolistic competition, Monopsony Oligopoly.

Business finance- introduction- meaning-concepts-scope – function of finance-traditional and modern concepts –contents of modern finance functions.

Sources and forms of finance, equity share, preference share, bonds, debentures and fixed deposits – features, advantages and disadvantages- lease financing- meaning- features forms- merits and demerits