research- meaning- scope and significance - types of research - research process - characteristics of good research -scientific method - problems in research - identifying research problem - concepts, constructs and theoretical framework.

Research Design: Types of research design - Exploratory, descriptive and conclusive researchers; secondary and primary data; sources of secondary data; primary data collection instruments - questionnaire designing and testing; schedule; observation methods; scaling techniques and attitude measurement; online data sources and research sample design: Defining the universe and sampling unit; sampling frame; probability and non-probability sampling methods; sample size determination, data collection and survey errors.

Test of significance: Assumptions about parametric and non-parametric tests. Parametric tests - Chi square - T test, F Test and Z Test ( Simple Problem) - Non parametric test - U Test, Kruskal Wallis. SPSS and its applications. Interpretation-meaning- techniques of interpretation - report writing: Significance - report writing - steps in report writing - layout of reports.

Preparation of Questionnaire. Create a new data files using variable view data view. Using descriptive statisitcs calculate the average sales in the last 12 months and maximum, minimum sales of the past 12 months. Based on this analysis infer on the performance of the business.

Using Cross tab analysis summarize the relationship between more than two variables. Graph the distribution or relationship between two or more variables and interpret the measures.Using independent sample t-test compare the means between two unrelated groups on the same continuous, dependent variable. Using chi-square test discover the relationship between two categorical variables.