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Syllabus

UNIT
1
Introduction to Communication

Business Communication : Meaning – Importance of Effective Business Communication- Objectives - Media – Types – Barriers – Principles - Modern Communication Methods – Business Letters : Need – Functions - Kinds - Essentials of Effective Business Letters – Layout – Planning the letter.

UNIT
2
Written Communication – 1

Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints and Adjustments - Collection Letters – Sales Letters – Circular Letters.

UNIT
3
Written Communication – 2

Bank Correspondence - Insurance Correspondence – Import – Export Correspondence - Agency Correspondence.

UNIT
4
Written Communication – 3

Correspondence of a Company Secretary - Agenda - Minutes - Report Writing

UNIT
5
Interview and Public Speech

Application Letters – Preparation of Resume - Interview: Meaning – Objectives and Techniques of various types of Interviews – Public Speech – Characteristics of a good speech – Business Report Presentations.

Reference Book:

1. Business Communication, Ramesh, MS, & C. C Pattanshetti, R.Chand&Co, New Delhi, 2015. 2. Effective Business Communication Concept, Rodriquez M V, Vikas Publishing Company, 2014.

Text Book:

1. Essentials of Business Communication, Rajendra Pal Korahill, Sultan Chand & Sons, New Delhi, 2014.

 

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