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  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    Anna university qp ,
    Anna university qp

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Channels of distribution functions
    Promotion strategy
    Elements of communication mix
    Promotion mix
    Public relation in communication mix
    Franchising
    Learn how to franchise your business

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    channel levels,
    Wholesaling,
    Personal Selling ,
    Public relations ,
    Direct selling ,
    Marketing channels functions & flows,
    Advertising & Sales promotion

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Marketing channels functions & flows,
    Marketing channels functions & flows

  • Assignment

    Assignment topic is STP and due date is 28-03-2020.

  • Assignment

    Assignment topic is Segmentation , Targeting and Positioning and due date is 23-03-2020.

  • Assignment

    Assignment topic is Buyer decision process in FMCG/Eloctronics or any industry of your choice and due date is 24-03-2020.

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:
    Pricing strategies in marketing
    Channel of distribution
    Marketing mix

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    MCQ,
    MCQ

  • Assignment

    Assignment topic is Market segmentation,targeting and positioning and due date is .

  • Assignment

    Assignment topic is Buyer decision process and due date is 12-02-2020.

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Product Management: Features,
    Classification ,
    Levels,
    product mix,
    Product life cycle,
    Factors affecting pricing decisions ,
    Brand equity

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    IAE II QB

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Buying situation ,
    Marketing ix,
    STP APPROACH ,
    MARKET SEGMENTATION ,
    TYPES AND LEVELS OF MARKET SEGMENTATION ,
    IMPORTANCE OF MARKET SEGMENTATION ,
    TARGETING THE MARKET ,
    SELECTING TARGET MARKETS,
    POSITIONING THE PRODUCT

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Marketing environment : Internal and External ,
    Evolution of marketing ,
    Marketing interface with other functional areas,
    Core concepts,
    ethics and social responsibility in marketing ,
    Buyer behaviour ,
    Customer value satisfaction ,
    Customer loyalty,
    Influencing factors on consumer behaviour ,
    Buying decision process

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    Case analysis ,
    marketing environment mcq

  • Resource Link

    Dear Students the Resource Link has been uploaded for the following topics:
    Marketing management
    Marketing management -Philip Kotler
    product life cycle
    Sales and marketing

  • Youtube Video

    Dear Students the Youtube Video has been uploaded for the following topics:
    Marketing management --Introduction
    Strategic Marketing
    Marketing management -Philip Kotler

  • Question Bank

    Dear Students the Question Bank has been uploaded for the following topics:
    IAE I QB

  • Puzzles

    Dear Students the Puzzles has been uploaded for the following topics:
    MCQ

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Definition of Marketing ,
    Scope

  • Lecture Notes

    Dear Students the Lecture Notes has been uploaded for the following topics:
    Retailig,franchising, Direct marketing