Business Research – Meaning – Scope and Significance – Utility of Business research – Qualities of a good researcher – Types of Research – Research process – Identification, Selection and formulation of research problems – Hypothesis.

Research Design: Types of research Design- Secondary and Primary data: Sources of Primary data and Secondary data – Questionnaire Designing – Interview Schedule - Questionnaire – Observation, Interview and Mailed Questionnaire – Scaling Techniques and Attitude Measurement.

Sampling – Methods and techniques – Sample Size – Sampling Error – Sampling Frame: Probability and Non- Probability Sampling methods - Fieldwork and Data collection - Tools of Data collection – Pilot study and Final collection of data – Statistical Tools: Descriptive Statistics, Simple percentage Analysis, Chi-Square, Correlation Analysis and t-test.

1. Preparation of Questionnaire/ Interview Schedule and SPSS coding sheet. 2. Create Name and Save the Data files. 3. Enter the coding sheet using Data and Variable view. 4. Calculate Mean, Median, Mode and Standard Deviation using Descriptive Statistics. 5. Open a data file and apply the following functions: a) Insert variable b) Delete variable c) Edit d) Save the file.

1. Draw and find out the Two-way table using Cross Tab. 2. Create the Chart: Bar chart, Pie chart and Line Chart using the Simple percentage analysis. 3. Find out the association between two or more categorical variables using Chi-Square Test. 4. Find out the relationship between two variables using Correlation analysis. 5. Find out the difference between two variables using t-test.