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Lecture Notes

UNIT 1:
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Business Communication : Meaning – Importance of Effective Business Communication- Objectives
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Media – Types – Barriers – Principles
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Modern Communication Methods
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Business Letters : Need – Functions - Kinds - Essentials of Effective Business Letters – Layout – Planning the letter.
UNIT 2:
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Written Communication – 1
UNIT 3:
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Written Communication – 2
UNIT 4:
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Written Communication – 3
UNIT 5:
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Interview and Public Speech